Happy Sunday Folksđź‘‹,
Welcome to the 54th edition of the Hellomeets weekly newsletter, where we share interesting highlights from the key meetups that happened recently and What's buzzing inside our communities. So buckle up your seat belts and get ready for a ride. 🎢
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In this section, We share value bombs 🤯 from one of our weekly live meetups. if you want to access over 200 meetup recordings (updated each week) & actionable insights shared by experts from GoJek, Swiggy, Razorpay, Google, Zoho etc. then signup for HelloMeets Premium Community today.
In today’s issue, we’ll be sharing key takeaways from an insightful session hosted by Ravish Bhatia, Head of Product at India Gold.
A survey found that most generations rank Amazon’s user experience (UX) as the most appealing.
Minimal search-oriented user interface.
Cognitive ease.
Truly, Amazon is a perfect example of building an “Awe” Design.
Anyways, We’re not just here to praise the design practices of Amazon but to also understand What makes their design invincible!
So, today we’ll evaluate the UX and UI of the Amazon Checkout page (given below)
And we’ll do that from the design lenses 👓 of Ravish Bhatia who spoke about it at an Hellomeets meetup.
Clear Value Proposition
The Value proposition is clear: “I want them to try out Amazon Prime.”
Amazon is trying to Upsell so they can get maximum value out of the customer.
Flow wise, it’s positioned after payment details are entered…leaving no stones unturned.
Moreover, the shipping fee & final payment amount change based on whether the customer has Prime or not. Smart!