Happy Sunday Folks👋,
Welcome to the new 48 motivated startup professionals who joined last week.
Congratulations to Shweta Upadhyay, Gaurav Sharma and Gaurish Kumar for becoming Hellomeets Premium members. Cheers to your learning 🥳
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In this section, We share value bombs 🤯 from one of our weekly live meetups.
Shivangi Srivastava, Ex-VP Product @khatabook shared insights on Building products relevant and scale for the next billion users.
Let us discuss a few key takeaways from her Session.
With increasing access to smartphones and the internet across Tier 2 and Tier 3 cities, mobile apps now have a larger playing ground to grow their business.
From online shopping to making digital payments, everything can be done easily with just a few taps. Users across smaller towns are embracing this, so much so that they have even started maintaining their ledgers on mobile apps.
This is where Khatabook, India’s leading digital ledger and finance management platform, helps micro, small and medium merchants track their business transactions easily and securely.
So, How did they build a product for MSME owners located in tier 2 & 3 cities in India?
Let’s have a closer look!
“You are not the user when you build for a rural audience.”