Happy Sunday Folks👋,
Welcome to the new 44 motivated startup professionals who joined last week.
Congratulations to Gaurav Bansal and Karandeep for renewing the Hellomeets Premium membership. Cheers to your learning 🥳
In this week's issue, we will look at:
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In this section, We share value bombs 🤯 from one of our weekly live meetups.
Ishan Suri, Product Manager at Clickatel, Ex- Product digital content @Paytm shared insights on Making ‘customer-first’ decisions to improve an existing product.
Let us discuss a few key takeaways from his Session.
You must be familiar with the revolutionary fintech platform in the Indian markets -- Paytm.
Later the same company launched a new product, ‘Come-Play-Win’ or what is now called ‘Paytm First Games’.
Let’s dive into how the user signup process was improved and implemented.
The goal of PayTm First Games
The primary aim was to make Paytm the #1 gaming destination in India, falling slightly behind other platforms such as Dream11.
This vision was set into motion by focusing on creating a common gaming platform and maximising engagement.
Driving this initiative meant ensuring customers play paid and free games and win monetary and other benefits. But wait, why was this even relevant three years after Paytm was launched, and why was it necessary to increase their customer base?