Happy Sunday Folks👋,

Welcome to the new 55 motivated startup professionals who joined last week.

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In this week's issue, we will look at:

• Inside KuKu FM Growth Strategy.
• 7 Little-Known Thinking Models to Tackle Any Business Challenge.
• Product of the week: Homebrew’s 50+ HR Resources for Startups.

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HelloMeets Insights💡

In this section, We share value bombs 🤯 from one of our weekly live sessions or well-researched Product and Growth teardowns.

Inside KuKu FM Growth Strategy

Humans consume content in 3 primary ways: Written, Video and Audio. Written and Video content requires you to sit still to watch or read it.

The audio content gives you the freedom to consume content wherever you go, whether you're in the gym, in the car or at home doing chores.

India is finally beginning to see a surge in listeners of audio content such as audiobooks, OTT and podcasts. The US and China are the top two on podcast listings, followed by India, which ranks third.

According to our RedSeer analysis, the total time spent in Oct’21 – Over-the-top (OTT) audio content (including podcasts) accounts for about 2.3% of the total time spent.

It might seem like a tiny number but the same report claimed that India will have 95 million monthly active users by the end of 2021, a 34% increase from 71 million active users in 2020.

This popularity of audio content in India is driven by several factors including:

• An increase in the no. of smartphone users.
• The impact of covid-19 drove people indoors.
• Increase in no. of first-time internet users.