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In this week's issue, we will look at:

• BigBasket Case study
• Newsletter Recommendation: ReadOn
• Building a SuperApp (Lessons in Product from Gojek story)

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HelloMeets Insights💡

In this section, We share value bombs 🤯 from one of our weekly live sessions or well-researched Product/ Growth teardowns.

How BigBasket reduced return tickets with auto refunds & callbacks

BigBasket was facing an issue of high customer tickets raised due to the returns.

The products on which the return tickets were raised ranged from Rs 20 to Rs 50 While it was not worth it for BigBasket to spend their resources on these return tickets.

To tackle this problem, BigBasket introduced a couple of hacks

• Auto refunds
• Callback/chat in case of fraud, then initiate a refund

First, let us understand how Auto refunds work.

Let's say you ordered a T-shirt from Amazon worth Rs. 400.

But because of some reason you don't like it and want to return it.

In such a scenario, Amazon may refund your money and NOT take the product back.