• Consider the example of Swiggy Pop, which is Swiggy’s offering of single-serve meals.
• Welcome Swiggy POP — where we curate 20 to 30 different, single-serve meals from various restaurants within a fixed radius around the customer. It lets customers order a meal-for-one, at a flat price, free of any delivery, taxes, or packaging charges. POP was also Swiggy’s first Big Bet which went from an idea to go live in a record time of 100 days.